PurePoint Financial

The modern way to save.
It’s not every day you get to launch a new business and a new brand. Working at Catapult Marketing on a 360° campaign for PurePoint Financial was an exciting challenge to use my talents across the board. As lead writer, I crafted a unique voice for this hybrid online savings bank collaborating with marketing, strategy, account, and UX. Developed content and messaging for all channels (web, video, social, email, OLA, print, direct mail and digital merchandising). 

The Pure [Impact] Campaign inspires the mass affluent to earn more for the moments that matter. We didn't need to remind our savvy saver target to save, but we did want to remind them why they were working so hard.

Brand Voice
Web Content
Direct Mail Brochure
Email Campaign
Social Media
Pre-roll
Print Advertising (National/Local)
Online Advertising
Digital Merchandising
Marketing Videos