Hanging With Lady Luck

What does it take to ace online casino play? Spin savvy? A golden hand? Your lucky sweater? As the Mohegan Sun CT Online Casino app hit the market, a swift and impactful content strategy was needed. Ramped up the action with fresh, SEO-enhanced blogs on playmohegansuncasino.com that speak to the interests and passions of a diverse fanbase.

Moving homeless youth from surviving to thriving
For 3+ years as National Content Director and part of a small Think Tank, I have been helping this national non-profit raise awareness, raise funds, and raise the bar for all their communications. Running mostly on volunteers (95%!), it’s amazing what this group gets done to get at-risk youth, ages 12-24, off the streets and onto more positive paths of possibility. Feel honored to share out their story, via:

Annual Report 2023 (Open PDF)
Annual Report 2020 (Open PDF)
Case for Support Microsite (Open PDF)
PULSE Monthly Newsletter/blog (Open PDF)
Social Media (Strategy & Development, Paid/Organic, Facebook Reels/Videos, Instagram Stories)
Email Campaigns
Fundraiser Promotions
Donor Activations

Bankers, Experts, Neighbors
As the only super regional Korean American bank in the U.S., Bank of Hope takes a hands-on, personal and “hopeful” approach to helping its customers plan, save and invest in their futures. For over four years I have been sharing their story through:

“Hope Stories” Blog: Small Business / Personal Finance
Social Media (Designer: Soodam Lee)
Email Campaigns
Trade Ads
In-branch Marketing Materials
TV Scripts (LPGA sponsor)
OOH

To me, everything is fodder.

I have a great curiosity, even bigger imagination and make it a point to get out and discover new things. All this informs my writing and has resulted in several articles for Fairfield Magazine culled from my own experiences:

“Now and Zen: Being Present in the Present"
How I learned to meditate

“Pilot Pen Top 10”
Behind the net look at the New Haven tennis tournament based on my volunteer experience

“Spring Greening: Nature abhors a vacuum…except when it comes to Spring Cleaning!”
Tips for giving home and yard a fresh look for the new season

"All I want for Christmas is..."
Creative ideas for holiday cards featuring my own illustrations and Christmas essays

I love the challenge of writing a script, whether it is for a marketing promotion, a product launch, a pitch, a sales meeting, a contest entry, an animated social post, or even … a lark. To find the story that’s going to connect best with your audience, you need to play around with a few scenarios.

And since I am never at a loss for words, this comes naturally to me.

Take a look.

An ounce of prevention really IS worth a pound of cure.
It’s a scary thing to confront cancer, heart disease, diabetes, and any other illness. Not to mention time consuming, expensive, and emotionally taxing — and when treatment fails, heartbreaking.
But … through prevention, early detection and wellness care, people can help reduce the odds of getting ill in the first place.

selfchec.org is the place to find out how to take better care of yourself.

Movie Theater Screen Promo
Adweek Magazine Ad
Website pop-up

30 plates a month — 3 meals a day — 
1 amazing new diet!

This was my first time blogging and I loved it. My client was excited to get the word out on its new diet program and I was asked to help launch their social media. I researched info, proposed topics, updated the editorial calendar, and created an inspiring voice for the blog, "ONE PLATE AT A TIME", that supported EVERTHIN's mission to inspire people to eat better and live healthier lives.

Blogging — "ONE PLATE AT A TIME"
Facebook
Pinterest
Twitter

All the health benefits of red wine without the calories, alcohol and sugar? Pour us a glass!

Crafted all website copy for BioHarvest to introduce VINIA™ Red Grape Powder, a superfood that promotes healthy blood circulation and healthy arteries. There was a lot of science behind VINA and we parceled out the content with engaging photos, graphics and user-friendly copy that captures the excitement of this breakthrough product. 

Software this good is easy to LOVE!
Every facet of event planning and management got some love with the roll-out of this new messaging campaign for etouches software. Wrote marketing materials and scripted videos for 15 individual modules. 

Web Content
Email Blasts
Webinars
Video Scripts

First Class messaging for Delta customers. 

When it comes to travel, customers are always on a journey... whether it’s dreaming of destinations, traveling for business, or connecting with family... it’s important to keep customers informed, inspired and engaged. As part of the Delta CRM team at Digitas, wrote fresh web content and digital communications promoting key destinations, new routes, the Delta SkyMiles and Medallion loyalty programs, Sky Club perks, a new mobile app and more. 

Web Content
Landing Pages
Email Campaigns
Monthly e-newsletters
Loyalty Program

Making every mile count. 
The goal with this outdoor advertising campaign for the Inaugural HERO-THON Half Marathon Series Powered by The Leukemia & Lymphoma Society (LLS), was to motivate people to use their powers for good to help the cause. 

Billboard
Transportation Poster

One Giant Leap... for 16 countries.
Ten minute mini-documentary celebrating the official opening of the International Space Station. Pre-interviewed top-­level space agency personnel from participating countries (scientists, engineers, astronauts and cosmonauts) to capture their stories. Collaborated on overall video theme, story arc and content.
(emotion studios/sausalito, ca.)

Houston, we have lift-off!
Once in a lifetime project creating content for new NASA microsite focusing on the International Space Station, the first live-aboard crew and the 16 countries that participated. Interviewed many people behind the scenes who made this global collaboration happen, Including scientists, engineers, astronauts and cosmonauts.
(emotionstudios/sausalito, ca.)

In-depth "Personal Space" profiles
Fun Factoids
Moodscapes
Video

For the on-the-go Retail Ranger
Scripted video for vending services app that will give cafe managers more freedom to optimize their day, retail operations, and sales.